We’re pleased to welcome Dorothy Biddle Service as a new client. A third-generation family-owned business, Dorothy Biddle offers more than 300 useful and unusual products for flower arranging, gardening and houseplant enthusiasts. We’re looking forward to helping them grow!
Should You Aim For the #1 Paid Search Position?
No one questions the fact that an ad in the #1 position in paid search gets more clicks than its competitors. But think twice before you go all out to get there. (Click on the headline for more…)
Does Your Customer Service Email Response Time Measure Up?
A few weeks ago, I reported on the many missed income opportunities uncovered by the Mailorder Gardening Association’s recent Secret Shopper Survey. Following on the heels of that, I guess I shouldn’t be surprised by the dismal results from Forrester Research’s survey of response times to customer service emails. (Click on the headline for more…)
Keep an Eye on Your 12-Month Buyer Count
When planning marketing and circulation strategies, one of my first questions is the size of a company’s 12-month buyer file. I’m always surprised at how frequently company owners don’t know this critical piece of information. In addition, it’s important to know (Click on the headline for more…)
Weeding Out the Bargain Hunters
I just came across an interesting method for weeding out bargain hunters who reach your web site through paid search. (Click on the headline for more…)
