The final installment in our series on trade show marketing mistakes is Mistake #6:

No post-show marketing

I’m constantly amazed at the number of companies that spend $10,000 or more on a show, do several – sometimes dozens – of shows per year, and never, ever follow up.

Just as common are (click on the headline for more…)

Here’s Mistake #5 in our series of trade show marketing mistakes:

Poor lead collection.

This usually takes one of two forms. (Click on the headline for more…)

Next in our series on trade show marketing mistakes is Mistake #4:

Poorly designed trade show booths.

Good booth design doesn’t require a huge space or lots of bells and whistles. To be effective, you need to focus on three key elements: (Click on the headline for more…)

Next up in our series of trade show marketing mistakes is Mistake #3: Poorly trained staff.

Face it, trade shows are expensive. Between the cost of exhibiting, your display itself, airfare, hotel, meals and freight, you’re paying a pretty penny. Don’t blow it all by staffing your booth with employees who could be replaced by mannequins. If they’re going to sit in the corner engrossed in a phone call or online, what’s the point?

Most employees don’t want to do a bad job; they just need to be told how to do a good one. (Click on the headline for more…)

Our last blog post discussed one major mistake many companies make when exhibiting at trade shows: not setting specific goals for each show. Another common mistake is not doing any pre-show marketing.

Research indicates that 76% of all trade show attendees know what booths they want to visit before they arrive at a trade show. How can you be sure that yours is among them? Here are a few tips: (Click on the headline for more…)