Here’s a little trick for increasing your paid search results for all of about $10 per year. (Click on the headline for more…)
Pay-per-click Advertising
Better Paid Search Results on the Same Budget
If you’re not happy with your paid search ranking, don’t automatically raise your bid. Any of these three steps may improve your results without increasing your budget: Test New Ads. By continually split testing one ad vs. another, you’ll learn which combination of elements produces the best response. For fastest results, be sure to change […]
Sell More With Action Verbs
When writing copy about a product, it’s natural to describe it. If that’s all you do, you’re making a huge mistake. Start by painting a word picture of the end benefit, and you’ll almost certainly increase sales. Action verbs wield far more power than static descriptions. As an example, Google “greenhouses,” scroll to the bottom […]
Should You Aim For the #1 Paid Search Position?
No one questions the fact that an ad in the #1 position in paid search gets more clicks than its competitors. But think twice before you go all out to get there. (Click on the headline for more…)
Paid Search Pulls Through in a Recession
Internet Retailer recently surveyed a wide spectrum of marketers on the performance of various types of marketing since the recession hit last year. Interestingly, 42% of companies surveyed reported that paid search outperformed other forms of marketing, while 36% said it was on a par with others. One possible reason why: (Click on the headline for more…)
