Here’s a little trick for increasing your paid search results for all of about $10 per year. (Click on the headline for more…)
Better Paid Search Results on the Same Budget
If you’re not happy with your paid search ranking, don’t automatically raise your bid. Any of these three steps may improve your results without increasing your budget: Test New Ads. By continually split testing one ad vs. another, you’ll learn which combination of elements produces the best response. For fastest results, be sure to change […]
How to Establish Internet Marketing Priorities
When allocating web-related expenses, many companies have difficulty prioritizing the best use of their funds. Here’s my approach: (Click on the headline for more…)
Speedy Growth From Website Enhancements
Last month’s issue of Internet Retailer included a feature on GourmetGiftBaskets.com, which ranked as the fastest-growing web-only merchant in the annual listing of the 500 largest online retailers. GourmetGiftBaskets grew 172%, from $4.4 million in 2007 to $12 million in 2008 – pretty impressive for what was a tough year for most companies. Interestingly, they […]
Try These Email Subject Line Tests
Aside from your email “from” address, which remains a constant, the subject line is the only other variable that determines whether your email gets opened or trashed. Consequently, testing subject lines can yield big results. Here are a few variables to consider testing: (Click on the headline for more…)
