I just finished reading Internet Retailer’s “Hot 100 Best Retail Web Sites” issue, in search of ideas from other industries that might be applied to gardening websites. One of the first to catch my eye was Lilly Pulitzer, the clothing designer renowned for brightly colored prints. Their company profile noted that they receive 1,000 photo […]
Marketing Strategy
Often-Overlooked Opportunities To Sell
We all know that our websites and catalogs must sell, but it’s common to neglect the many other customer touchpoints that can also serve as selling opportunities. Among them: • Transactional emails. Order confirmations, shipping notices and the like enjoy higher open rates than any other type of email. Use them to highlight related products, […]
Have You Tried Crowdsourcing?
Crowd-what, you may ask? Touted as an efficient and affordable way to harness creative talent from a wide variety of sources, crowdsourcing is a term coined in a 2006 article in Wired magazine. (Click on the headline for more…)
What 2010 Has Taught the Garden Industry
Garden industry consultant Ian Baldwin always has intriguing analyses, and his article in the October 2010 issue of Garden Center Magazine, Wishing For a Redo, is no exception. In it, he mused on the roller coaster sales many garden industry retailers experienced in 2010, and the lessons we can take from this erratic year. Most […]
Is Your Market Shifting? Should It Be?
Do you really know who your market is? Or do you just assume… (Click on the headline for more…)
