The recent Mailorder Gardening Association conference featured three speakers who addressed the future of the garden market. Chief among their points was the importance of learning to market to Gen X and Gen Y. (Click on the headline for more…)
Marketing Strategy
Capturing Business From the Competition
In my last post, I explained how to monitor what’s being said about your company and your competition in cyberspace. Here’s a dramatic story illustrating why you should. (Click on the headline for more…)
What Are People Saying About Your Company?
If you’re not monitoring what’s being said about your company in cyberspace, you should be. What’s more, it’s easy to put on auto-pilot. Here’s how:
Stay Away From Greenwashing
I’m often asked some variation of the question, “How green does my business have to be in order for it to “count”?” (Click on headline for more…)
A Case Study of the Interaction Between Print and Online
Catalogers have long debated the interplay of paper catalogs and the web. Some maintain that their paper catalog is expendable since so much business comes via the web site. Those who measure more closely know that paper catalogs are driving a lot of that traffic. But is it enough to warrant the extra expense?
(Click the headline for more…)
