Helping the Garden Industry Thrive
I just read an interesting report on a study that email service provider MailChimp performed on the effects of list segmentation on email marketing. They compared the results of 10,691 segmented campaigns that 1,998 companies sent to 8,762,207 recipients to non-segmented campaigns sent by the same companies.
You’d expect that the segmented campaigns would produce better results than the non-segmented ones. For the most part, that was true, but there were a few surprises:
When people sign up for your email list, what happens next? Do they get a perfunctory “Thank you for subscribing” and then nothing until your next scheduled email – which might be a month away?
It’s important to get new subscribers used to hearing from you, and start sending them helpful information right from the get-go. Autoresponders, which allow you to send a preprogrammed series of emails to new subscribers at specified intervals, make it easy to cement email marketing relationships. Some of the ways you can use an autoresponder program include: (Click on the headline for more…)
While you’re busy ramping up your email marketing, don’t let the world pass you by. A recent study by Pew Internet & American Life Project shows that, while 91% of all US adults use email, it’s losing ground among younger generations. (Click on the headline for more…)
Most of the time, routine tasks like placing an order, signing up for an enewsletter or requesting a catalog generate a confirmation or “thank you” message. Whether such default messages are part of your software package or were implemented by your webmaster, they can almost always benefit from further attention. (Click on the headline for more…)
Many companies upload their email marketing list once, and forget about it forever more. But if you repeatedly ignore bounced emails, it could cost you in the long run. (click on the headline for more…)
