Email Marketing

What Mobile Marketing Means For Your Email Subject Lines

Unless you’ve been living under a rock, the stupendous growth of smartphones comes as no surprise. By the end of 2010, 60.2 million Americans used them regularly, according to a report by eMarketer. They anticipate the trend to continue, projecting a 21.9% increase in 2011. I’ve seen other projections that make that number look conservative.

As a result, website owners have focused attention on how their websites display on mobile devices, and have started to get up to speed on ecommerce. Yet I’ve seen little to no discussion of mobile’s impact on email marketing. Consider this: (Click on the headline for more…)

Nearly 20% of All Commercial Emails Never Delivered

At a recent Direct Gardening Association conference, presenter Ken Lane of Hathaway and Lane cited a study by Return Path that found that 16.3% of commercial, permissioned emails never reach the inbox they were sent too – and no bounce notification is ever received.

I thought I may have misheard, so I looked up the study. (Click on the headline for more…)

A Tip For Boosting Your Holiday Sales

Here’s a reminder that can give your sales a nice boost this holiday season: (Click on the headline for more…)

Will Repeating This Single Element Improve Your Email Open Rate?

It’s common knowledge that whether an email is opened or trashed depends solely on the “from” address and subject line alone. Most companies include their company name in the “from” address for this reason, but tend to use the subject line for other things, figuring it’s unnecessarily repetitious. Our experience suggests otherwise.

Consider this: (Click on the headline for more…)

An Easy Way to Harness Word of Mouth Advertising

Are there people on your email list who consistently forward your emails to other people? Here’s an idea to keep them engaged and take advantage of the free word-of-mouth advertising they’re providing: (Click on the headline for more…)

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