With the explosion of email marketing in recent years, competition for readers’ attention has become increasingly difficult. Despite that, here are three types of emails that customers genuinely appreciate: (Click on the headline for more…)
Competitive Advantages Ready for the Taking
At the recent NEMOA conference, David Solomon, head of Lazard Middle Market’s Specialty Retail and Direct marketing Group, gave an excellent presentation on Creating Value in the New Economy. He emphasized how dramatically consumers’ decision-making processes have changed in recent years, and how successful merchants must adapt their marketing strategies as a result. Among his key points: (Click on the headline for more…)
Free Sales Tool From Google
We recently blogged about Google Product Listings, which Google introduced to serve up images in the Sponsored Links section of search results. Another option for reaching prospective buyers, this one completely free, is Google Product Search. You simply upload your products through a data feed. Shoppers who search for a particular product see a list […]
Blogs Growing as Purchasing Influence
No longer the new kid on the block, blogs are growing exponentially as an influence on purchasing behavior. For instance: (Click on the headline for more…)
New Online Opportunities in B-to-B Marketing
This week I’ve been researching online opportunities – other than banner ads – for a client who sells high-end outdoor shade umbrellas. I’m discovering that more and more possibilities are available. For instance: (Click on the headline for more…)
