What are your customers really thinking? What’s working for them, and what isn’t? What do they really think about your company vs. your competition? That can be tough information to draw out of people, but Four Seasons Greenhouse and Nursery of Dolores, CO, has found a very effective way of doing so. (Click on the headline for more…)
A while back, I was at a conference that included a mystery shopper session. In front of a live audience, a panel of gardeners placed phone and online orders from several catalog companies that had agreed to participate. The catalogers were certainly to be commended for the bravery in participating, and most came through with flying colors. One, unfortunately, suffered some public embarrassment when their telephone rep fumbled all the way through the call. (Click on the headline for more…)
If you have anything to do with customer service and/or have ever been stonewalled by bureaucratic runaround from an inept corporation (I guess that should cover everyone), here’s a story you’ll love. (Click on the headline for more…)
At the latest Mailorder Gardening Association conference, speaker Sundeep Kapur offered this interesting suggestion for boosting online sales: (Click on the headline for more…)
One of the most interesting and beneficial programs at the Mailorder Gardening Association conference earlier this month consisted of a consumer panel who shopped members’ catalogs and websites in front of a live audience, then evaluated their experience with each company.
One of the panelists (Click on the headline for more…)