Lists and bulleted copy can make it easy for readers to absorb information quickly. When using this technique, (Click on the headline for more…)
An Acid Test for Headlines and Subject Lines
When your prospects are flipping through a magazine, your ad only has a second to catch their eye. Your headline and image has to do all the heavy lifting. Unless that catches their interest, they’re guaranteed not to delve further.
Likewise, when looking at an overflowing email inbox, readers are most likely scanning “from” lines and subject lines, deciding which emails they can delete without opening.
That makes writing powerful headlines and subject lines a pretty important skill to master. Here’s the trick I use to see if mine measure up: (Click on the headline for more…)
Does Your Marketing Message Need Revamping?
The last few years have seen an influx of new gardeners. The National Gardening Association reports that the number of new vegetable gardeners increased 10% in 2008, and a whopping 19% in 2009. By all appearances, the trend is continuing in 2010. Unlike previous generations, (Click on the headline for more…)
A Lead-In Sentence To Avoid
Any good marketer knows that importance of addressing WIFM – what’s in it for me – from their reader’s point of view. Using a headline and/or lead-in that conveys a benefit is basic principle of good sales copy. So why is it that one of the most common opening sentences in sales letters is this: (Click on the headline for more…)
A Pointer on How to Ask for Copy and Design Changes
How do you handle asking copywriters and designers for changes on work they’re doing for you? Here’s an example of what not to do. (Click on the headline for more…)
