One thing that stops some people from blogging is being unsure about proper blogging etiquette. Here are a few guidelines: Be transparent. Speak in an authentic voice, about real situations. Just don’t divulge any information that was given to you in confidence. Reference others. Most bloggers love to be mentioned, even quoted directly, in other […]
How One Little-Known Blogger Generated Worldwide Publicity in Two Days
Robert Scoble may not be a household name, but he’s well-known in the social media world. I’d venture to say, however, that few people knew his name when he went to work for Microsoft in 2003. While there, he produced hundreds of videos for Microsoft’s Channel 9, and started his own blog, Scobleizer, which continues to this day. He co-authored a fabulous book about blogging, called Naked Conversations, published in early 2006. A few months after that… (Click on the headline for more…)
Great Book on Social Media and More
For all the buzz about social media, I haven’t found many books that “put it all together” from a business point of view. I’m currently in the middle of reading The New Rules of Marketing & PR by David Meerman Scott, and can recommend it highly. The book’s subtitle is How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, and Scott delivers. What’s more, it provides not only a how-to, but also (click on the headline for more…)
Competitive Advantages Ready for the Taking
At the recent NEMOA conference, David Solomon, head of Lazard Middle Market’s Specialty Retail and Direct marketing Group, gave an excellent presentation on Creating Value in the New Economy. He emphasized how dramatically consumers’ decision-making processes have changed in recent years, and how successful merchants must adapt their marketing strategies as a result. Among his key points: (Click on the headline for more…)
How to Prioritize Your Social Media Marketing
It’s no secret that social media is here to stay. Many, if not most, companies are grappling with how to incorporate it into their marketing strategy. I’m frequently asked for my thoughts on prioritizing various social media avenues. And while there’s no “one size fits all” answer, here are my general thoughts on the subject. (Click on the headline for more…)
