I’ve had any number of people ask me lately “What’s a good email open rate?” It’s an impossible question to answer, for a whole variety of reasons. What Are You Sending? It’s no surprise that companies that send useful information tend to get a higher open rate than those that bombard their subscribers with promotional […]
Stay Away From Greenwashing
I’m often asked some variation of the question, “How green does my business have to be in order for it to “count”?” (Click on headline for more…)
What Classmates.com Can Teach You About Engaging Your Customers
About a month ago, I joined Classmates.com. I’m not sure why; I never particularly enjoyed high school, and am already in touch with most of the people I was close to at the time. But I kept bumping into Classmates.com, so I figured I should find out what it’s all about.
Five weeks later, I’m intrigued by how Classmates.com works hard at engaging its members. Web site owners, especially those who have a forum or are contemplating starting one, can learn a lot from Classmate.com’s follow-up series. In the last five weeks, here are the subject lines of the emails they’ve sent me: (Click on the headline for more…)
How Match Types Affect Your Paid Search Ranking
Paid search advertisers may be aware that they can specify a particular “match type” for the keywords they bid on, but many don’t realize that their choice can affect their ranking. (Click headline for more…)
A Case Study of the Interaction Between Print and Online
Catalogers have long debated the interplay of paper catalogs and the web. Some maintain that their paper catalog is expendable since so much business comes via the web site. Those who measure more closely know that paper catalogs are driving a lot of that traffic. But is it enough to warrant the extra expense?
(Click the headline for more…)
