My friend Amy recently decided to cut down on the large number of catalogs she received regularly. After emailing her opt-out request to a wide variety of companies, she reported that only one tried to nurture the relationship any further. (Click on the headline for more…)
Add Urgency to Your Paid Search Ads
Most companies using paid search advertising (also known as pay-per-click or PPC) rely on generic product descriptions that they can “set and forget.” If that includes you, consider testing new ads with deadlines or seasonal themes that add more urgency. These might include: (Click on headline for more…)
The Most Important Design Rule to Maximize Sales
Helping people process information quickly is a critical component of maximizing sales. Whether you’re developing a web page, a catalog page or a print ad, creating an effective visual hierarchy is crucial. (Click on headline for more…)
Paid Search vs. Organic Search
I’m often asked what’s best to focus on: search engine optimization (SEO) to maximize organic search, paid search (pay-per-click or PPC) advertising, or a combination of the two. Each method has pros and cons. For instance: (Click on the headline for more…)
New Return Option May Boost Sales
Anything that raises a catalog or website customer’s comfort level is a plus for sales, especially during these days of cautious spending. Studies repeatedly show that, the longer the guarantee, the higher the sales and the lower the returns. Likewise, a recent study by Forrester Consulting reports that 81% of people surveyed agreed that “If an online retailer makes it easier for me to return a product, I am more likely to buy from that retailer.”
That makes a new joint venture between UPS and the U.S. Postal Service well worth keeping an eye on. The program… (Click on the headline for more…)
