Helping the Garden Industry Thrive
Direct marketers who do a lot of testing know for a fact that there’s often a disconnect between what people say they do and what they actually do.
I started noticing this decades ago when I had my first job at a direct response ad agency. Friends would gently berate me (Click on the headline for more…)
Every blog post or newsletter article I publish about postcard mailings seems to generate a lot of interest. Clearly, many companies are turning to postcards as a way to reach more customers and prospects at a lower cost. Unfortunately, I see lots of postcards that either try to do too much or that miss key components. For best results, here are a few tips: (Click on the headline for more…)
The National Hardware Show in Las Vegas is just a few weeks away, and I’m dusting off my walking shoes. With over 900 exhibitors in the Lawn, Garden and Outdoor Living category alone, it’s not a place for the faint-of-foot. I’ll be attending Tuesday, May 5 and Wednesday, May 6. If you’d like to meet, please let me know. I’d love to sit down (!) and chat over a cup of coffee.
Whether you’re optimizing your website or running a paid search campaign, selecting the best keywords to focus on is of paramount importance. Here are a few tools to make the job easier: (Click on the headline for more…)
We’re pleased to welcome Rugged Country Plants as a new client. Rugged Country specializes in native plants that thrive in the tough, dry conditions of the Intermountain West, between the Cascades and the Rockies. Have a look at their new website at www.RuggedCountryPlants.com.
We’re looking forward to helping them grow!
