What could be better – here’s a quick and free tool for learning why people came to your website and whether they successfully accomplished what they set out to do. (Click on the headline for more…)
An Interesting Research Tool
We all learn from what other companies do, especially those that repeatedly test copy, design, offers and the like. It’s easy to track the evolution of other companies’ catalogs or magazine ads, but not so easy to follow changes in their web sites. Not so easy, that is, until the Wayback Machine. (Click on the headline for more…)
Are You Missing the Boat?
I just got an email from a cataloger who had recently returned from the ACCM catalog conference in New Orleans. He reported with dismay that attendance had dropped significantly, down to about 500 from around 2,000 just a couple years ago.
What I found interesting was this particular cataloger is the quintessential example of doing what so many companies do –
(Click on the headline for more…)
Surprising Conversions From Video Demonstrations
Virtually every company that adds video product demonstrations to their website sees a jump in conversions. That seems to include some pretty unlikely products. According to Internet Retailer magazine (Click on headline for more…)
Lessons From the Hardware Show
I just returned from a productive trip to the Hardware Show in Las Vegas. I knew from the barrage of “discounted rooms still available” emails leading up to the show that it would be smaller than previous years. But — perhaps because most of our clients are doing so well — I wasn’t prepared for it being down by roughly half.
Nearly all the exhibitors I spoke with reported a profitable year – even those who aren’t riding the vegetable gardening boom. While many were unsettled because their sales haven’t followed a typical pattern this year, their numbers were nevertheless up. Two things seemed to be primarily responsible for their success. (Click on the headline for more…)
