When you have to write copy, or give direction to someone else who will, where do you start? Here’s my system. (Click on the headline for more…)
Proof That Blogs Work
I had to laugh at this one. While looking for inspiration for today’s blog post, I Googled “garden industry trends.” Lo and behold, the first three listings led to – guess where – Let’s Grow Blog. I guess I’m living proof that this stuff works!
Will Direct Mail Soon Trail Behind Newspapers?
A recent report by research company Borrell Associates titled Direct Mail Falls, Email Soars has sparked widespread discussion in the direct marketing world.
What caught my attention was that the study, as reported on page 1 of DM News, predicts that over the next five years direct mail will “fall from the No. 1 position for ad revenue to No. 4, behind the Internet, broadcast TV and newspapers.” (Click on the headline for more…)
Online Video for the Guerrilla Marketer
If you think that creating online video requires a lot of expense and/or a steep learning curve, here’s good news. (Click on the headline for more…)
Using Facebook Well: A Case Study
I recently trolled around Facebook looking for gardening companies who were using Facebook well.
Gardener’s Supply caught my attention because of the relatively large number of people who were their “fans” (the company version of a Facebook “friend”). At 2,175 fans, it’s ten times greater than any other gardening site I found. Granted, 2,175 isn’t a huge number, but it’s enough to indicate they’re doing something right.
The most noticeable difference between Gardener’s fan page and those of other companies was the amount of interaction. Every one of their 19 May posts generated comments and questions. Here’s the post with the most response: (Click on the headline for more…)
