For online advertisers looking for a free, easy resource for creating online banner ads, check out AdReady. (Click on the headline for more…)
Should You Capitalize Your Email Subject Line?
I’ve never heard any discussion of this subject, or seen any test results, but I suspect that whether an email subject line is upper and lower case may have an influence on results. (Click on the headline for more…)
A Surprising 30% Jump in Email Opens
Direct marketers who do a lot of testing know that seemingly inconsequential changes can make a big difference in results.
In my last blog post, I mentioned that two-part email subject lines – with a short offer such as “+ 10% off” added at the end – are growing in popularity.
But does the order of the two parts matter? You bet! For instance, which of these do you think performed better: (Click on the headline for more…)
Hardworking Email Subject Lines
In my last blog post, I reviewed examples of email subject lines that did not encourage recipients to open. Here, from the other end of the spectrum, are examples of subject lines from gardening companies that work well: (Click on headline for more…)
Do You Make These Mistakes In Email Subject Lines?
I just reviewed dozens of subject lines from gardening company emails, in search of the truly enticing as well as those that never should have hit an inbox. All were evaluated with three criteria in mind: (Click on the headline for more…)
