Last month’s issue of Internet Retailer included a feature on GourmetGiftBaskets.com, which ranked as the fastest-growing web-only merchant in the annual listing of the 500 largest online retailers. GourmetGiftBaskets grew 172%, from $4.4 million in 2007 to $12 million in 2008 – pretty impressive for what was a tough year for most companies. Interestingly, they […]
More On Email Marketing Benchmarks
One of our most popular blog posts was on the topic of What’s a Good Email Open Rate? Email marketing service provider MailChimp offers (Click on the headline for more…)
A Facebook Advertising Primer
Ever wonder what’s involved with advertising on Facebook? Here you go, in five easy steps: (Click on the headline for more…)
Our Designer’s Favorite Image Source
There are loads of sources for clip and and other images, but many of them are pretty limited and/or amateurish. Our designer reports that her hands down favorite source, based on both quality and quantity, is ClipArt.com. In addition to clip art, they offer photos, illustrations, fonts, web graphics and sounds. And what’s more, it’s all royalty-free. With 10 million files to choose from, they’re likely to have what you’re looking for.
Try These Email Subject Line Tests
Aside from your email “from” address, which remains a constant, the subject line is the only other variable that determines whether your email gets opened or trashed. Consequently, testing subject lines can yield big results. Here are a few variables to consider testing: (Click on the headline for more…)
