In an interesting juxtaposition, I talked to the owners of two competing companies just a couple days apart. (Click on the headline for more…)
How to Establish Internet Marketing Priorities
When allocating web-related expenses, many companies have difficulty prioritizing the best use of their funds. Here’s my approach: (Click on the headline for more…)
See You at the Independent Garden Center Show?
The Independent Garden Center Show (Chicago, Aug. 18 – Aug. 20) is less than two weeks away. Thanks to the overwhelming popularity of this new show, it’s been expanded to include more than 900 vendors of unusual, high-quality products for the independent gardening merchant.
I’ll be there on Tuesday, August 18 and Wednesday, August 19. Please let me know if you plan to attend. I’d love to meet!
What Really Matters to Your Customers?
The recent Mailorder Gardening Association conference included an excellent presentation by Robyn Waters, former Vice President of Trend, Design and Product Development for Target, on the subject of designing with heart.
Robyn dramatically illustrated that a crucial element of success is not identifying and jumping on the latest trend, but listening to what’s truly important to your customers on an emotional level.
One of my favorite examples (Click on the headline for more…)
Building Customer Engagement: Some Novel Approaches
In my last post, I mentioned some of the ways Terrain at Styer’s, the Philadelphia nursery owned by Urban Outfitters, is expanding their market. One of the key elements in their program is events, including those that reach far beyond the traditional gardening how-to offerings. Their July calendar includes the following: (Click on the headline for more…)
