I just came across an interesting method for weeding out bargain hunters who reach your web site through paid search. (Click on the headline for more…)
How’s Your Company Elevator Speech?
I’m flying back from the Independent Garden Center Show, skimming through the company descriptions in the show guide, and I’m astonished. In a shocking percentage of the writeups, I have to read all the way to the end to figure out what the company does – and in some cases, I still don’t know! Here’s just one typical example: (Click on the headline for more…)
Video Recording Made Easy
If you’re venturing into marketing with video but are intimidated by technology, check out Flip Video. An easy-to-use point-and-shoot video camcorder, Flip Video produces recordings designed for direct conversion to DVD. Just record, edit with its drag-and-drop software, and upload to your web site, YouTube, or insert in an email. (Click on the headline for more…)
Business Lessons From Triathlon Training
I’m on a high from the sprint distance triathlon I just completed, my first ever. During one of my workouts before the tri, I realized how many parallels there are between running a business and successfully completing a tri. For instance: (Click on the headline for more…)
Keeping Your Emails Out of the Spam Filter
Incorrect spam filter classification can affect your email open and click-through rates significantly – some reports say by as much as 20%. To minimize such problems, here are a few steps you can take: (Click on the headline for more…)
