When writing copy about a product, it’s natural to describe it. If that’s all you do, you’re making a huge mistake. Start by painting a word picture of the end benefit, and you’ll almost certainly increase sales. Action verbs wield far more power than static descriptions. As an example, Google “greenhouses,” scroll to the bottom […]
Surprising Video Marketing Test Results
I’m always intrigued by direct marketing test results. As any veteran direct marketer can tell you, the things that make the biggest differences are not always what you’d expect.
Two such cases were cited in a recent issue of Internet Retailer. Both involved Treepodia, a developer of online video content. (Click on the headline for more…)
Should You Aim For the #1 Paid Search Position?
No one questions the fact that an ad in the #1 position in paid search gets more clicks than its competitors. But think twice before you go all out to get there. (Click on the headline for more…)
Does Your Customer Service Email Response Time Measure Up?
A few weeks ago, I reported on the many missed income opportunities uncovered by the Mailorder Gardening Association’s recent Secret Shopper Survey. Following on the heels of that, I guess I shouldn’t be surprised by the dismal results from Forrester Research’s survey of response times to customer service emails. (Click on the headline for more…)
5 Tips for More Effective Copywriting
Whether you write copy or review copy that others write, these simple guidelines can help improve your response: (Click on the headline for more…)
