Anyone involved with designing printed matter, websites and emails knows that not only does each typeface have its own personality, but some are more readable than others. Conventional wisdom (click on the headline for more…)
Counterintuitive Effects of Email List Segmentation
I just read an interesting report on a study that email service provider MailChimp performed on the effects of list segmentation on email marketing. They compared the results of 10,691 segmented campaigns that 1,998 companies sent to 8,762,207 recipients to non-segmented campaigns sent by the same companies.
You’d expect that the segmented campaigns would produce better results than the non-segmented ones. For the most part, that was true, but there were a few surprises:
Top Ranked Speakers Return to MGA Conference
If you’ve been thinking about attending a Mailorder Gardening Association conference, the January 2010 programs looks like an especially good one to check out. Of particular interest are two speakers back by popular demand. (Click on the headline for more…)
A Study in Pricing Pscyhology
Duncan Simester of the MIT Sloan School of Management is known for fascinating research on consumer buying behavior, much of it specific to the direct marketing industry. I’ve written about some of his studies in the past, including the surprising long-term impact of discounting and the long-term impact of traditional circulation plans.
I recently came across another interesting study by Simester (click on the headline for more…)
Welcome, Dorothy Biddle Service!
We’re pleased to welcome Dorothy Biddle Service as a new client. A third-generation family-owned business, Dorothy Biddle offers more than 300 useful and unusual products for flower arranging, gardening and houseplant enthusiasts. We’re looking forward to helping them grow!
