The September issue of our Let’s Grow enewsletter discussed Best and Worst Subject Lines Compared. In it, I cited a somewhat counterintuitive study of open rates by email service provider MailChimp. Their survey suggested that non-descript email subject lines might actually be more powerful than traditional “teaser” or other sales copy. I decided to see for myself, and tested it on our own enewsletter, with a promise to report the results in this blog. (Click on the headline for more…)
Creating Positive PR in Online Communities
Our last enewsletter addressed the subject of How to Handle Online Customer Complaints. It included suggestions on what not to do, as well as best practices to follow. In the course of researching that issue, I came across a superb example of using customer comments to your advantage. To have a look, (click on the headline for more…)
The Growing Audience for Gardening Blogs
According to a recent survey by the Garden Writers Association, one third of gardening consumers read blogs. Of that third, 29% say they read garden-related blogs either (Click on the headline for more…)
Welcome, Anamese Garden and Home!
We’re pleased to welcome Anamese Garden & Home as a new client. Anamese wholesales extraordinarily beautiful glazed and unglazed pots to garden centers, landscapers, and commercial establishments. They excel at both quick shipping and knowledgeable customer service. We’re looking forward to helping them grow!
Tips for Increasing Typeface Readability
After I published my last blog post on readability issues with certain typefaces, a client emailed to remind me that there are many other ways to render type unreadable. Among the things to watch out for are: (Click on the headline for more…)
