No longer the new kid on the block, blogs are growing exponentially as an influence on purchasing behavior. For instance: (Click on the headline for more…)
Is Your Blog Helping Or Hurting?
There are instances when doing something less than perfectly can be more beneficial than doing nothing at all. That’s often the case with social media, where things change rapidly and we’re all on a learning curve.
But depending on how you define “less than perfect,” you may be better off with no blog at all. Let me explain. (Click on the headline for more…)
A Clever New Way to Boost Online Sales
At the latest Mailorder Gardening Association conference, speaker Sundeep Kapur offered this interesting suggestion for boosting online sales: (Click on the headline for more…)
New Online Opportunities in B-to-B Marketing
This week I’ve been researching online opportunities – other than banner ads – for a client who sells high-end outdoor shade umbrellas. I’m discovering that more and more possibilities are available. For instance: (Click on the headline for more…)
How Catering to Gen X Can Pay Off
In 2008, California-based Armstrong Garden Centers closed their 20-year-old Thousand Oaks store and opened a new one catering to Gen X customers on the same site. The first year results are impressive: (Click on the headline for more…)
