I just returned from the NEMOA (New England Mailorder Association) conference, which featured some excellent programming on “Selling to the New Consumer.” Many of the sessions had a common theme. At the risk of over-generalizing, the consensus among the speakers seemed to be: (Click on the healdine for more…)
How to Identify the Shoppers Among the Searchers
A lot of companies spend a lot of money chasing very broad search terms in an effort to reach a larger market. The problem is the majority of searchers aren’t imminent potential buyers, so it can be easy to waste a lot of money this way. When refining your keyword list (Click on the headline for more…)
The Key to Establishing Trust in Social Media
A fundamental part of the sales process always involves establishing trust. While that’s often easier face-to-face, catalogers and online merchants still have plenty of tools to rely on: guarantees, testimonials, customer reviews, knowledgeable sales reps, product comparisons, the depth of information provided.
In social media, there’s one vital element in establishing trust that many marketers ignore. (Click on the headline for more…)
A Nifty Keyword Research Tool
Wow! I just stumbled across yet another Google tool that’s enormously helpful, both in generating new keyword ideas and in refining searches. (Click on the headline for more…)
An Often Overlooked Influence On Email Open Rates
I’ve blogged about the importance of preview panes in the past, but a recent email I received suggested it might be time to mention it again. (Click on the headline for more…)
