Our last post outlined the wide variety of guarantee policies among the Garden Watchdog Top 30 companies that sell live plants. A handful had no stated guarantee, while another handful guaranteed their plants forever. The vast majority put some kind of condition on refunds or credits. While that’s certainly understandable, many could have chosen their words better. Here’s a sampling of the guarantees that might give customers pause: (Click on the headline for more…)
An Overview of Live Plant Guarantee Policies
Shipping live plants can be a tricky business. Not only must extra care be taken with packing, but all kinds of things can happen in transit. After that, unwitting gardeners and Mother Nature can both bring on the demise of originally healthy plants, but that doesn’t mean the customer won’t blame you.
What’s a company to do? (Click on the headline for more…)
If You’ve Got It, Flaunt It
I’m in the middle of reviewing guarantee policies for companies that sell live plants. Policies vary widely, but one thing seems to be uniformly true: (Click on the headline for more…)
How to Encourage More Product Video Views
I just read an interesting statistic in this month’s issue of Internet Retailer. According to one etailer that uses video, OnlineGolf.com, people who view online product videos are 85% more likely to buy than those who don’t. OnlineGolf.com encourages more people to watch their videos by… (Click on the headline for more…)
A Pointer on How to Ask for Copy and Design Changes
How do you handle asking copywriters and designers for changes on work they’re doing for you? Here’s an example of what not to do. (Click on the headline for more…)
