If you sometimes wonder, like I do, what Google will come up with next, here’s one way to find out: (Click on the headline for more…)
One Trip, Two Great Events
July is here already, and the Mailorder Gardening Association conference is just a month away – August 16 to 18 at the DoubleTree in Chicago. I’m particularly looking forward to (Click on the headline for more…)
Trade Show Marketing Mistake #1
Of all the marketing methods that companies use, one stands out for the lack of attention it typically receives, despite its high costs: exhibiting at trade shows. Companies of all sizes spend thousands upon thousands of dollars on trade shows, yet rarely is much done to ensure their success.
Over the course of the next few blog posts, I’ll highlight some of the most common mistakes in trade show marketing, and offer suggestions for overcoming them. Here’s mistake #1: (Click on the headline for more…)
Consider This Before You Buy Your Next Magazine Ad
I’ve been contacted by more and more publications about advertising in their Special Interest Publications, commonly known as SIPs – magazines with a very specific focus, such as shade gardening or container gardening. They’re generally sold only on newsstands, and the tight editorial focus is touted as a huge benefit for advertisers.
I rarely use them. Here’s why: (Click on the headline for more…)
3 Emails Customers Appreciate
With the explosion of email marketing in recent years, competition for readers’ attention has become increasingly difficult. Despite that, here are three types of emails that customers genuinely appreciate: (Click on the headline for more…)
