Here’s Mistake #5 in our series of trade show marketing mistakes:
Poor lead collection.
This usually takes one of two forms. (Click on the headline for more…)
Trade Show Marketing Mistake #4
Next in our series on trade show marketing mistakes is Mistake #4:
Poorly designed trade show booths.
Good booth design doesn’t require a huge space or lots of bells and whistles. To be effective, you need to focus on three key elements: (Click on the headline for more…)
Trade Show Marketing Mistake #3
Next up in our series of trade show marketing mistakes is Mistake #3: Poorly trained staff.
Face it, trade shows are expensive. Between the cost of exhibiting, your display itself, airfare, hotel, meals and freight, you’re paying a pretty penny. Don’t blow it all by staffing your booth with employees who could be replaced by mannequins. If they’re going to sit in the corner engrossed in a phone call or online, what’s the point?
Most employees don’t want to do a bad job; they just need to be told how to do a good one. (Click on the headline for more…)
What Will Google Come Up with Next?
If you sometimes wonder, like I do, what Google will come up with next, here’s one way to find out: Visit their YouTube TestTube, where engineers and developers beta test new features in development. That’s where I discovered YouTube Video Editor, which I blogged about recently. Other ideas currently in test include: • Video Annotations, […]
Trade Show Marketing Mistake #2
Our last blog post discussed one major mistake many companies make when exhibiting at trade shows: not setting specific goals for each show. Another common mistake is not doing any pre-show marketing.
Research indicates that 76% of all trade show attendees know what booths they want to visit before they arrive at a trade show. How can you be sure that yours is among them? Here are a few tips: (Click on the headline for more…)
