Our last blog post discussed Burpee’s new campaign, Burpee Home Gardens, targeting Gen X and Gen Y newbie gardeners.
With their new I Can Grow campaign, Burpee is ensuring that younger generations (Click on the headline for more…)
Burpee’s Campaign to Entice a New Generation of Gardeners
Garden industry marketers typically face the same challenge: our primary audience is downsizing or eliminating their gardens, and the generations that follow did not grow up learning how to garden. Consequently, even if gardening is of interest, they’re overwhelmed and intimidated about getting started.
Burpee has done a magnificent job of addressing new gardeners through (Click on the headline for more…)
An Easy Way to Harness Word of Mouth Advertising
Are there people on your email list who consistently forward your emails to other people? Here’s an idea to keep them engaged and take advantage of the free word-of-mouth advertising they’re providing: (Click on the headline for more…)
Is Your Site Search Losing You Sales?
One of the biggest — and perhaps most neglected — influences on online sales is the quality of a website’s search feature. If consumers don’t find what they’re looking for on the first try, (Click on the headline for more…)
Three Important Changes in Customer Reviews
Customer ratings and reviews have long been a part of the buying process for many consumers. Three recent changes indicate that their influence is growing considerably: (Click on the headline for more…)
