Garden marketers who deliver product through the mail — especially those who sell live plants — devote extraordinary attention to their packing and shipping. Yet it’s surprising how little attention is paid to the marketing possibilities that package shipments present. They offer superb opportunities to: • Encourage additional sales • Reduce customer service calls • Brand your company […]
Getting Great Customer Photographs
Nothing brings products alive like a good photograph. And when the photo includes a delighted customer showing the fruits (sometimes literally!) of their labor, their happiness shines through in a way that inspires others. What’s more, most gardeners love bragging about their successes. Although some may not admit it, tomato-growing can be a very competitive […]
The Fastest Way To Jumpstart Sales
Paid search, otherwise known as pay-per-click advertising (or PPC), has a lot to recommend it: • It’s a superb way to reach new prospects who are shopping for exactly what you sell. • Results are immediate. • Responses can be tracked to the sales level. • You can start on a small budget and scale up or down as […]
Gaining Insights Into Customer Behavior
Want to know how your customers feel your company stacks up against the competition? Or what they think about your product mix, website, and customer service? Would it help you to know where else they shop, and where they turn for gardening advice? All you have to do is ask. Surveys are one of the […]
Facebook Promotions 101
How to get fans, sales and more Promotions offer one of the best ways to generate sales, leads and marketing insights from Facebook. Step by step, here’s how to go about it. Determine Your Goals Do you want to increase your fan base? Sell product? Get feedback from your customers? Different strategies are required for […]
