Tips for Helping Your Customers Through the Decision Process Like every other gardener, I’ve been spending cold winter weekends surrounded by catalogs, dreaming of spring and planning my garden. It’s been interesting to note my own buying process. Some catalogs make it incredibly easy to buy. Their presentation simplifies the process of narrowing the list […]
Should You Rent Your House List?
I recently had a discussion with a nursery cataloger who was trying to persuade his partner to rent their list. With privacy concerns running high these days, the partner had serious reservations. I reacted on both a personal and professional level. Speaking personally, catalogs are my salvation. I simply hate shopping in stores. Everything from […]
Increasing Customer Interaction
The more ways you can engage your customers, the more you’re likely to sell. It’s common sense, yet rarely done consistently. Here are a few ways to increase customer interaction: 1. Encourage Criticism. “I do not consider a sale complete until goods are worn out and customer still satisfied,” declared Leon Leonwood Bean in 1916. L.L. […]
Reducing Shopping Cart Abandonment Rates
For every four people that place a product in your web site’s shopping cart, three will likely leave without buying. Why? Here are some of the most common reasons: Comparison Shopping. Many shopping cart visitors aren’t ready to buy, they’re just comparison shopping. They’ll compare prices including shipping, handling, and tax at several sites, and […]
How Your Gut Instinct Can Cost You Money
Many companies base their media buying on a “sense” of how their past advertising has performed. Yet senses often mislead and can ultimately cost you money. Here are just a few ways that happens. The Phone Poll. “If the phone starts ringing, we’ll know,” clients often tell me. They don’t keep records of where responses come […]
