I recently read results of an Internet Retailer survey that asked whether respondents used customer product reviews in their email campaigns. I was shocked to see that 81% did not. Consumers consistently rate user reviews as the most reliable source of product information, yet few companies take advantage of this fact. Here are a few […]
What Do Your Customers Think?
If you want a wealth of information about what’s important to your customers, there’s no faster, easier way to find out than to do an online survey. With a few carefully crafted questions, you’ll reap a wealth of benefits. Honest Feedback. Ask the right questions, and you’ll know exactly where you stand. You’ll learn what […]
5 Ways to Maximize Your Trade Show Leads
Many companies that exhibit at trade shows make the mistake of equating a business card with a lead. To develop an effective followup system, you need to gather and record more information than a business card provides. For instance: Areas of Interest Make a note of which product or product categories your prospect is most […]
Grow Your Email List
Best Practices To Increase This Valuable Asset The size of your email list depends on both how you acquire the email addresses and how you use them afterwards. Most companies have room for improvement on both fronts. For instance: Ask Prominently Put a signup box (not a link to a signup form) on every page of your website (not […]
How To Tell If Your Enewsletter Is Working
Different companies start enewsletters for different reasons, some of them realistic, some not. Many consider them to be inexpensive direct mail. Those that do are generally disappointed. But companies that look at their enewsletter as a way to nurture customer relationships, to stay in front of their customers, and to educate them, are usually delighted […]
