Not long ago, customer service meant waiting for a customer to call or email with a question or problem, and responding appropriately. That’s still an important part of the job. But for every person who complains, somewhere between 9 and 26 more, depending on which statistics you read, have the same issue and don’t say […]
Email List Retention
It’s a sad fact, but chances are 70% of your current email subscribers won’t be reading your emails two years from now. The non-readers fall into four categories: 1) They never receive your emails. 2) They receive them but report them as spam. 3) They unsubscribe. 4) They never open your emails. What’s an email […]
5 Reasons to Start Social Networking Now
Blogs, forums, Facebook, YouTube. The list of social networking sites keeps growing, but the business benefits remain the same. Among them: Establish Credibility Although you may not be aware of it, your customers almost certainly talk about your company online. Jump into the conversation, and you establish yourself both as an authority and as a […]
How To Use An Email Welcome Series
Metrics show that email welcome series – two, three or more letters sent after a subscriber opts in to an email list – regularly achieve open rates far greater than routine email campaigns. That gives marketers a golden opportunity. Determining the best use of a welcome series requires testing and will likely vary from company […]
10 Tips For Writing More Effective Copy
Want people to buy more product? Visit your website? Sign up for your newsletter? Motivating them to do so almost always involves copywriting. Copywriting isn’t simply stringing together a bunch of words to convey an idea. It’s crafting those words strategically to persuade the reader to take action. The good news is that some basic […]
