More and more companies now have a Facebook Page, but very few of them have a good Facebook Page. A tremendous percentage of company Pages consist of nothing more than an information section and a handful of Wall posts. Many others are updated regularly, but only with a stream of sales and promotions. To keep your Facebook […]
Online Involvement Techniques That Boost Sales
The first person to suggest putting “yes” and “no” stickers on a direct mail reply card likely had the idea hooted down as nothing more than a needless expense. Yet subsequent tests proved that this technique can boost response by a factor of two or three times. Indeed, anything that stops your readers in their […]
Content Is King
Competitive Advantages From Information-Rich Websites Developing powerful website content can be one of your most productive, longest-lasting, biggest-bang-for-the-buck marketing moves you’ll ever make. Here’s why: Multiple Benefits An information-rich website packs a lot of punch. It’s a necessary component in generating high search engine rankings that drive traffic. It answers the most common customer questions, […]
5 Ways to Benefit From a Paid Search Campaign
There are more benefits to paid search (also known as pay-per-click or PPC) advertising than many people realize. Here are some of the important things it can do for you. 1. Immediate Traffic There’s no faster way to get traffic to your website than paid search. What’s more, you can turn it on or off […]
A Roundup of Geographic Selection Tips
Part of the fun in our job is finding the most efficient way to reach a wide variety of markets with specific geographic parameters. The challenge is to find prospects such as these: Affluent homeowners in coastal areas Gardeners in low-rainfall areas Urban homeowners Avid gardeners east of the Mississippi People in USDA zones 7 […]
