When writing headlines, subject lines and opening paragraphs, here’s a tool I find invaluable. (Click on the headline for more…)
Advertising
What Really Matters to Your Customers?
The recent Mailorder Gardening Association conference included an excellent presentation by Robyn Waters, former Vice President of Trend, Design and Product Development for Target, on the subject of designing with heart.
Robyn dramatically illustrated that a crucial element of success is not identifying and jumping on the latest trend, but listening to what’s truly important to your customers on an emotional level.
One of my favorite examples (Click on the headline for more…)
A Facebook Advertising Primer
Ever wonder what’s involved with advertising on Facebook? Here you go, in five easy steps: (Click on the headline for more…)
Make Sure Your Sell Sheets Sell
While filing material I picked up at a trade show the other day, I had the opportunity to scan many sell sheets back to back. Only a couple really sold, for a whole variety of reasons. Here are a few pointers to make sure yours do some heavy lifting:
Creating Compelling Copy
When you have to write copy, or give direction to someone else who will, where do you start? Here’s my system. (Click on the headline for more…)
