Bob Bly, the renowned and prolific B-to-B copywriter, wrote an especially interesting column in this month’s Target Marketing. In it, he ranks 19 different marketing channels, classifies them as “inbound” or “outbound,” and rates them by lead quality and ROI. (Click on the headline for more…)
Advertising
Are You Too Close to Your Own Advertising?
Many entrepreneurs are so close to their own companies that it’s hard to perceive them through customers’ eyes. Two cases in point that I’ve encountered this week: (Click on the headline for more…)
Not All Leads Are Created Equal
It’s common for companies to treat everyone who requests more information exactly alike. Some mail them as often as they do their buyers. Others send information once and never again. Usually the best profitable option requires further investigation. (Click on the headline for more…)
Sell More With Action Verbs
When writing copy about a product, it’s natural to describe it. If that’s all you do, you’re making a huge mistake. Start by painting a word picture of the end benefit, and you’ll almost certainly increase sales. Action verbs wield far more power than static descriptions. As an example, Google “greenhouses,” scroll to the bottom […]
5 Tips for More Effective Copywriting
Whether you write copy or review copy that others write, these simple guidelines can help improve your response: (Click on the headline for more…)
