How do you handle asking copywriters and designers for changes on work they’re doing for you? Here’s an example of what not to do. (Click on the headline for more…)
Advertising
Great Book on Social Media and More
For all the buzz about social media, I haven’t found many books that “put it all together” from a business point of view. I’m currently in the middle of reading The New Rules of Marketing & PR by David Meerman Scott, and can recommend it highly. The book’s subtitle is How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, and Scott delivers. What’s more, it provides not only a how-to, but also (click on the headline for more…)
What Merchants Need to Know About Selling Value
In my last blog post, I mentioned that one common theme at last week’s NEMOA conference was the importance of selling on value. In a presentation titled The Consumer is Changing, Are You? Lois Boyle-Brayfield of J. Schmid & Associates pointed out that all too often, merchants equate selling value with discounting prices. Big mistake! Lois offered a long list of ways to demonstrate value. Among them: (Click on the headline for more…)
When’s The Best Time to Advertise?
I’m staggered by the number of catalogs I’m receiving this week: more than a dozen every single day. Where were they when I was planning my Christmas shopping between Labor Day and Thanksgiving? Yes, I’m still placing orders now, but my decisions have long since been made.
All too often, marketers forget that planning and buying don’t always take place simultaneously. This is especially true (click on the headline for more…)
What’s the Most Readable Typeface?
Anyone involved with designing printed matter, websites and emails knows that not only does each typeface have its own personality, but some are more readable than others. Conventional wisdom (click on the headline for more…)
