I just read an interesting research report on email list segmentation published by email service provider MailChimp. They reviewed responses from 1,998 of clients who segment their email lists, and compared the results to non-segmented campaigns. In addition to overall results, MailChimp looked at the data several other ways: (Click on the headline for more…)
Interesting Trends in Garden Product Sales
The August issue of Garden Center magazine includes a fascinating analysis by Ian Baldwin of the recent National Gardening Survey published by the National Gardening Association, highlighting a variety of industry trends and opportunities. One observation I found especially interesting involved where people buy their gardening products. From 2005 to 2010, an average of 4.2% […]
How does Bing’s paid search stack up against Google AdWords?
Google may still account for most online searches, but don’t overlook Bing if you want to maximize results from your paid search program. According to a recent survey… (Click on the headline for more…)
A Different Reason For Building Your Facebook Presence
At the IGC Show last week, I talked with one exhibitor who had an unusual reason for building her Facebook following. (Click on the headline for more…)
A Devil’s Advocate View of Facebook Marketing
Every time I write about Facebook marketing, my site traffic jumps. Few topics generate as much interest. With 750 million active users worldwide, Facebook is a presence that can’t be ignored. But is it really deserving of as much credit as it receives as a marketing vehicle?
My simple answer to that question… (Click on the headline for more…)
Gardening Industry Ups and Downs
Whether the National Gardening Association’s 2011 National Gardening Survey offers good news or bad news depends on what segment of the gardening industry you’re in. Some highlights: (Click on the headline for more…)
What Are Your Customers Thinking?
When some people think of customer surveys, customer satisfaction surveys are often the only type that come to mind. There are many more possibilities, among them: (Click on the headline for more…)
Quick and Easy Competitive Research
Here’s a source for some quick, helpful competitive research – much of it free: (Click on the headline for more…)
Learning More About Mobile Commerce
Every significant new technology requires a learning curve, and they’re coming at us faster than ever. Among the latest is mobile commerce. (Click on the headline for more…)
Some Surprising Changes in Prospecting Media
Everyone loves looking over their shoulder to see what other companies are doing and how it’s working for them. To that end, Multichannel Merchant recently conducted a survey of catalogers, comparing 2011 marketing plans with what they did in 2010.
When asked about plans for 2011 prospecting, respondents only planned to increase their use of three media, and they all surprised me. (Click on the headline for more…)
