Helping the Garden Industry Thrive
When I asked called a client this morning to ask how the campaign we created for him was going, his answer was music to my ears. To quote him exactly: “Un-friggin-believable! And I credit it all to the advertising. My sales manager wants to advertise more, but first I need to be sure we can handle the volume.”
Many things are contributing to the campaign’s success, but I believe that a primary factor is one that’s overlooked all too often: (Click on the headline for more…)
Open rates for transactional emails – order confirmations, shipping notices and the like – run more than double that of any other type of email. What’s more, they reach hotline buyers, the best-performing segment on anyone’s house file. Yet astonishingly, most companies overlook this prime marketing opportunity.
To be effective, follow a few simple rules: (Click on the headline for more…)
Which of these will have the biggest impact on your bottom line? (Click on the headline for more…)
In a recent blog post, we talked about the increasing popularity of alternate payment options like Bill Me Later and eBillMe. There’s growing evidence that such payment options are more important than ever.
A December survey by Synergistics Research Corp. shows that one in six consumers had been denied credit in the previous three months. More buyers who have credit available are simply choosing not to use it.
Studies show that offering multiple payment options pay off. One survey by CyberSource Corp. showed that consumers complete purchases 14% more often when a retailer offers three or more types of payment instead of one or two. Is it time for you to look into alternative payment systems?
Every business has instances when they unintentionally disappoint or frustrate customers. When that happens to you, how do you handle it? Apologize and move on? If so, you’re missing a chance to build customer loyalty. Let me give you a case in point. (Click on the headline for more…)
