While trolling around the posts in Linked In’s Garden Centers, Nurseries and New Media group, I found a link to an interesting article titled When going gets tough, the tough get growing. Although nothing in the article is a huge surprise, it was nice to read about so many positive examples – a great antidote to the barrage of bad economic news of late. The article also includes a couple interesting reports on shifts companies have made in their marketing and merchandising. (Click on headline for link…)
When the “Huh?” Factor Works To Your Advantage
Every good direct marketer knows that a blind headline – one that elicits a “Huh?” reaction – kills sales. It may attract attention, as proponents suggest, but not the kind that makes the cash register ring.
I recently learned of one situation in which the “huh” factor works in your favor. (Click on the headline for more…)
Postal Regulation Update Site
If you’re wondering about upcoming changes in postal regulations, or are simply befuddled by current ones, (click on the headline for more…)
Leveraging Product Reviews to Boost Sales
I recently read results of an Internet Retailer survey that asked whether respondents used customer product reviews in their email campaigns. I was shocked to see that 81% did not. Consumers consistently rate user reviews as the most reliable source of product information, yet few companies take advantage of this fact. Here are a few […]
Explore These Free Search Engine Optimization Tools
Anyone who owns a web site or develops them needs to know the basic principles of search engine optimization. A very good place to start is (click on headlione for more…)
