Whether you’re optimizing your website or running a paid search campaign, selecting the best keywords to focus on is of paramount importance. Here are a few tools to make the job easier: (Click on the headline for more…)
Welcome, Rugged Country Plants!
We’re pleased to welcome Rugged Country Plants as a new client. Rugged Country specializes in native plants that thrive in the tough, dry conditions of the Intermountain West, between the Cascades and the Rockies. Have a look at their new website at www.RuggedCountryPlants.com.
We’re looking forward to helping them grow!
Court Your Customers, Even the Opt-Outs
My friend Amy recently decided to cut down on the large number of catalogs she received regularly. After emailing her opt-out request to a wide variety of companies, she reported that only one tried to nurture the relationship any further. (Click on the headline for more…)
Add Urgency to Your Paid Search Ads
Most companies using paid search advertising (also known as pay-per-click or PPC) rely on generic product descriptions that they can “set and forget.” If that includes you, consider testing new ads with deadlines or seasonal themes that add more urgency. These might include: (Click on headline for more…)
How to Reduce Opt-Outs, Increase Opens
Want to increase your email open rates and subscriber retention? Perhaps the easiest way – although frequently overlooked – is with a well-crafted welcome series. What’s a Welcome Series? Most email programs can automatically send a series of email messages at specified intervals to new subscribers. Welcome series typically consist of three to six letters sent […]
