Helping the Garden Industry Thrive
Recently three clients have sent me lists of keywords that they were planning to use in pay-per-click campaigns and/or to optimize their websites for. In all three cases, I wondered how they happened to settle on the particular search terms they chose.
If there’s one thing that direct response testing teaches us, it’s that people often don’t act exactly how we expect them to. (Click on the headline for more…)
With an increasing number of consumers shying away from credit cards, more and more companies are investigating alternative payment systems. Not only do such payment options reduce or eliminate merchant fees, but they also increase sales. (Click on headline for more…)
Direct marketers who do a lot of testing know for a fact that there’s often a disconnect between what people say they do and what they actually do.
I started noticing this decades ago when I had my first job at a direct response ad agency. Friends would gently berate me (Click on the headline for more…)
Every blog post or newsletter article I publish about postcard mailings seems to generate a lot of interest. Clearly, many companies are turning to postcards as a way to reach more customers and prospects at a lower cost. Unfortunately, I see lots of postcards that either try to do too much or that miss key components. For best results, here are a few tips: (Click on the headline for more…)
The National Hardware Show in Las Vegas is just a few weeks away, and I’m dusting off my walking shoes. With over 900 exhibitors in the Lawn, Garden and Outdoor Living category alone, it’s not a place for the faint-of-foot. I’ll be attending Tuesday, May 5 and Wednesday, May 6. If you’d like to meet, please let me know. I’d love to sit down (!) and chat over a cup of coffee.
