In January of this year, 76.8% of the U.S. Internet audience spent an average of 5 hours, 56 minutes each watching videos online. At an average length of 3.5 minutes per video, that’s 101 videos per person, a number that’s skyrocketing yearly. While much of this is entertainment viewing, video has come into its own […]
5 Ways to Enhance Customer Reviews
Online customer reviews are likely be more influential than any other factor in converting web site visitors to customers. To make them as useful as possible, consider adding these features: 1. Ratings at a Glance Whether you use stars, thumbs up, or something else, show a visual that conveys rating information quickly. 2. Reviewer Attributes […]
Email Marketing Laws and Guidelines
I frequently get questions about what is and isn’t allowed in advertising emails. The first part of the answer… (Click on the headline for more…)
A Matchmaker for Companies in Need of New Technology
Few things are as frustrating – or as important – as figuring out when you should consider new technological solutions for your business, which providers you should consider, and what you should ultimately choose. That’s why I was thrilled to discover a resource specifically for businesspeople suffering from new technology befuddlement. (Click on the headline for more…)
A New Way to Reach Targeted Prospects Online
Last week, I mentioned StumbleUpon in a post. I subsequently realized that many of you may not know what Stumble Upon is — or if are, you may not be aware of its advertising capabilities. (Click on the healdine for more…)
