We all know that a compelling subject line and recognizable “from” address are of prime importance in getting people to open our email messages. Yet there’s a third factor that’s just as important, yet often overlooked: (Click on the headline to read more…)
Welcome, Oakes Daylilies!
We’re pleased to welcome Oakes Daylilies of Corryton, TN as a new client. Long a Garden Watchdog Top 30 company, Oakes has built a reputation for large, vigorous plants and superb customer service. With over 400 varieties of daylilies to choose from, Oakes serves both the backyard hobbyist and avid collector. We’re looking forward to helping them grow!
Make Sure Your Sell Sheets Sell
While filing material I picked up at a trade show the other day, I had the opportunity to scan many sell sheets back to back. Only a couple really sold, for a whole variety of reasons. Here are a few pointers to make sure yours do some heavy lifting:
Make Your Mailorder Gardening Association Conference Reservation Now!
If you’ve been thinking about going to the Summer Mailorder Gardening Association conference in Minneapolis (July 15 – 17), pick up the phone and make your reservations now. Our block of rooms is reserved through today and because the hotel is filled with other conferences, any unsold rooms are likely to be snapped up quickly.
It promises to be an outstanding program. Among the speakers are: (Click on the headline for more…)
Creating Compelling Copy
When you have to write copy, or give direction to someone else who will, where do you start? Here’s my system. (Click on the headline for more…)
