As part of the Secret Shopper Survey that Tom Beddows of THB Direct recently performed for the Mailorder Gardening Association, he focused on packing slips. Among his findings: (Click on the headline for more…)
Secret Shopper Survey Reveals Missed Opportunities
Twenty-six Mailorder Gardening Association members recently participated in a Secret Shopper Survey to evaluate and benchmark their ordering systems. Tom Beddows of THB Direct performed the survey and reported the results at last week’s Mailorder Gardening Association conference. Boy, do we as an industry have some work to do!
A number of Tom’s findings represent significant missed income opportunities. For instance, for the telephone orders placed: (Click on the headline for more…)
Some Great Gardening Databases
At last week’s Mailorder Gardening Association conference, I learned of a resource of great interest to anyone in the gardening industry. Called Plant Information Online, it’s a tremendous database compiled by the University of Minnesota Libraries. Once a subscription-only service, it’s now available free, and includes, among other things: (Click on the headline for more…)
Speedy Growth From Website Enhancements
Last month’s issue of Internet Retailer included a feature on GourmetGiftBaskets.com, which ranked as the fastest-growing web-only merchant in the annual listing of the 500 largest online retailers. GourmetGiftBaskets grew 172%, from $4.4 million in 2007 to $12 million in 2008 – pretty impressive for what was a tough year for most companies. Interestingly, they […]
More On Email Marketing Benchmarks
One of our most popular blog posts was on the topic of What’s a Good Email Open Rate? Email marketing service provider MailChimp offers (Click on the headline for more…)
