Whether you write copy or review copy that others write, these simple guidelines can help improve your response: (Click on the headline for more…)
Writing Copy That Opens Doors
When writing headlines, subject lines and opening paragraphs, here’s a tool I find invaluable. (Click on the headline for more…)
Free Tool Helps Spot Trends
One of Google’s many little-known free tools, Google Trends, helps you see both trends and seasonality in your market. (Clcik on the headline for more…)
Best and Worst Email Subject Lines Compared
Email service provider MailChimp analyzed open rates for over 40 million emails sent through their system, and selected those with the best open rates (60% to 87%) and worst ones (1% to 14%). What was astonishing was how non-descriptive the 20 subject lines that MailChimp cited as the best were. Only one offered a benefit: We’re […]
Paid Search Pulls Through in a Recession
Internet Retailer recently surveyed a wide spectrum of marketers on the performance of various types of marketing since the recession hit last year. Interestingly, 42% of companies surveyed reported that paid search outperformed other forms of marketing, while 36% said it was on a par with others. One possible reason why: (Click on the headline for more…)
