Clients sometimes tell me they’re interested in doing a customer survey, but don’t know what to ask. From Fred Reicheld’s book The Ultimate Question: Driving Good Profits and True Growth comes three of the best questions anyone could ask their customers: (click on the headline for more…)
What Your Copywriter Needs to Know
Pat Friesen writes a very good column on copywriting (you’d expect that of a copywriter, wouldn’t you?) in Target Marketing. When recently sorting through my backlog of reading, I came across her article in the March 2009 issue on (click on the headline for more…)
A roundup of free marketing tools
A roundup of free marketing tools With belt-tightening almost certainly on the top of many people’s minds these days, it’s important to keep an eye out for money-saving resources. So, we’re devoting this article to a roundup of free marketing tools. Web Site Improvements 4Q. The easiest way to find out if your web site […]
Learning More About What Works on YouTube
You may already be aware that YouTube has surpassed Yahoo as the #2 search engine. You may also know that most companies that incorporate video product demonstrations on their site report a huge increase in conversions. Any way you look at it, video marketing is here to stay. If you’d like some feedback on your […]
5 Ways to Get More Customer Reviews
Customer review systems don’t do anything for sales unless customers actually review products. Here are a few ways to encourage them to do so. Home Page Feature Feature top-rated products and a sampling of reviews prominently on your home page, along with a request for customers to review products they’ve purchased. Packing Slip Reminder Use […]
