While you’re busy ramping up your email marketing, don’t let the world pass you by. A recent study by Pew Internet & American Life Project shows that, while 91% of all US adults use email, it’s losing ground among younger generations. (Click on the headline for more…)
Don’t Depend on Default Messages
Most of the time, routine tasks like placing an order, signing up for an enewsletter or requesting a catalog generate a confirmation or “thank you” message. Whether such default messages are part of your software package or were implemented by your webmaster, they can almost always benefit from further attention. (Click on the headline for more…)
Not All Leads Are Created Equal
It’s common for companies to treat everyone who requests more information exactly alike. Some mail them as often as they do their buyers. Others send information once and never again. Usually the best profitable option requires further investigation. (Click on the headline for more…)
Surprising Results: How You Type Your URL Matters
When space is at a premium, my designer often argues that we can eliminate the “www” in the URL; I usually resist doing so. I just came across some evidence that supports my instinct. (Click on the headline for more…)
Need an Affordable, Robust Customer Review System?
Here’s good news for small businesses looking for affordable customer review software with some powerful bells and whistles. (Click on the headline for more…)
