Here’s a tip for reinforcing the value of your newsletter and encouraging subscribers to open future issues:
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Evaluating the Relative Strength of B-to-B Marketing Channels
Bob Bly, the renowned and prolific B-to-B copywriter, wrote an especially interesting column in this month’s Target Marketing. In it, he ranks 19 different marketing channels, classifies them as “inbound” or “outbound,” and rates them by lead quality and ROI. (Click on the headline for more…)
Cement Your Email Marketing Relationships Early
When people sign up for your email list, what happens next? Do they get a perfunctory “Thank you for subscribing” and then nothing until your next scheduled email – which might be a month away?
It’s important to get new subscribers used to hearing from you, and start sending them helpful information right from the get-go. Autoresponders, which allow you to send a preprogrammed series of emails to new subscribers at specified intervals, make it easy to cement email marketing relationships. Some of the ways you can use an autoresponder program include: (Click on the headline for more…)
Are You Too Close to Your Own Advertising?
Many entrepreneurs are so close to their own companies that it’s hard to perceive them through customers’ eyes. Two cases in point that I’ve encountered this week: (Click on the headline for more…)
Can You Adapt These Facebook Strategies?
Companies with the most success on Facebook are those that find a way to reward people for becoming fans and keep them coming back regularly. For some interesting promotional ideas, have a look at 1-800-Flowers. Their recently introduced Friday Floral Ambush invites Facebook fans to enter a weekly contest by specifying which arrangement under $49.99 […]
